Hello!

I'm carolina *

I love taking complex, dense software and turning it into something clean, intuitive, and genuinely human to use.

For 8+ years, I’ve partnered with product, marketing, and engineering to shape SaaS platforms from the ground up—blending brand strategy, clear messaging, interactive prototypes, and scalable design systems.

Whether I’m defining a product's brand voice, optimizing an onboarding flow, or scaling a component library, I keep every design grounded in user needs, business strategy, and technical feasibility.

4 Things About Me

1. When I'm not designing, you'll find me writing, sketching, or painting.

2. I grew up on a small Caribbean island and somehow ended up in Texas, where even the highways have highways.

3. My Spotify playlist deserves its own UX case study.

4. Some of my deepest conversations happen with birds and the universe

what guides my

w

o

r

k

Who I design for

I design enterprise software, dashboards, and developer tools with dense, interconnected workflows. My focus is creating clarity grounded in understanding, trust, and human connection.

What I aim for

Details matter. I aim to reduce friction in complex workflows by structuring information, simplifying interactions, and designing interfaces that help users move through systems with confidence.

How I think

I approach design through systems rather than screens—considering how information connects, how workflows behave under complexity, and how decisions scale across the product and engineering.

My

s

k

i

l

s

I work across UX, systems thinking, and design engineering to design and build complex enterprise products.

Product Design & Research

Product Design

Enterprise SaaS, dashboards, complex workflows, UX strategy, user research, heuristic evaluation, usability testing, accessibility (WCAG), prototyping, data visualization, onboarding flows.
‍
‍Tools: Figma, FigJam, Sketch, Adobe XD, ProtoPie, Hotjar, Mitzu, Jira, Linear, Confluence, Lucidchart.

Design Systems & Architecture

Branding

Component libraries, UI architecture, design tokens, responsive layouts, micro-interactions, scalable design foundations.

‍Tools: Figma, design tokens, Webflow, Webflow Apps.

Design Engineering & Prototyping

UI/UX Design

Bridging design and front-end execution with build-ready decisions, custom interactions, and code-based prototyping.

‍Tech & Workflows: HTML5, CSS3, JavaScript, Bootstrap 5, Webflow, Git, AI-assisted workflows (Claude, ChatGPT)..

Brand Strategy & UX Writing

Front-end Development

Content strategy, UX copywriting, brand systems, storytelling, iconography, event collateral, and technical messaging simplification.

‍Deliverables: Brand guidelines, visual identity systems, messaging frameworks, campaign assets. .

My Design

p

r

o

c

e

s

At the core of my work is a simple belief: the most effective products are built on understanding, trust, and the relationships between people and the systems they use.

*Understand & Listen

Every meaningful solution starts with empathy. I explore workflows, constraints, and user needs to understand both the technical structure and the human experience behind the product.

*Define structure

I map information architecture, flows, and relationships—focusing on how clarity can emerge from complexity.

*Design interfaces

I translate structure into interfaces that prioritize clarity, trust, and ease of use in dense enterprise environments.

*Design systems

I build reusable components and patterns that support consistency, scalability, and long-term product evolution.

*Design with engineering

I collaborate closely with engineers to ensure designs are realistic, implementable, and respectful of technical constraints.

*Iterate in context

I refine based on real usage, feedback, and evolving product needs—because good systems are maintained through relationships, not just releases.